E-commerce Store

NBA Player Nightlight

Project Overview:

I designed an e-commerce platform for Nightlights. My responsibilities included sketching unique product designs to developing the website and crafting marketing materials.

Sketching

Website Development

Design Process

1

3

Product Design

Marketing Materials

2

4

1.Sketching and Conceptualization:

Sketching and Brainstorming: I began sketching rough ideas for the nightlights. I experimented with different shapes, sizes, and materials. I also played around with design elements like action shots, or player profiles. Lighting effects were another key consideration to make the nightlights visually appealing.

Player Selection: I chose NBA players with strong fan connections or those who had a significant impact on the sport. I wanted to create designs that resonated with a wide range of basketball fans, so I considered both current stars and legends from different eras.

Audience Analysis: I considered my target audience. Were these nightlights for die-hard fans or Casual NBA crowd? This influenced my choice of players and themes.

Theme Integration: Based on the player or moment I selected, I thought about how to combine this theme into the nightlight. For instance, if I was designing a Michael Jordan nightlight, I might use his iconic jumpman pose.

Research and Inspiration: I started by researching NBA players and themes that have a strong fan following. I looked for unique characteristics or memorable moments that could be turned into nightlight designs. Iconic player poses, jersey numbers, and famous plays were all potential design elements.

2.Product Design:

Once I went through the concept and design process, it was time to create the the light designs. Here are some design principles and considerations that influenced my choices:

  • Acrylic due to its transparency and ability to diffuse light effectively.

  • Different colors and lighting patterns were considered to enhance visual appeal and create a striking effect when the nightlight was turned on.

  • I made sure that the size and shape of the nightlight complemented the chosen design theme.

  • Options included wall-mounted nightlights, tabletop displays, or freestanding designs. I wanted the freestanding designs method to align with the overall aesthetic.

  • I kept user-friendliness in mind when designing the nightlight, making sure it was easy to turn on/off and adjust brightness levels.

  • I considered the packaging design as well, making sure it reflected the quality and uniqueness of the NBA player nightlights.

3.Website Development

Low-fidelity wireframes

Landing.png
Search.png
Product Details.png
Payment.png

Final Design

Key Design Decision: Black Background

  • Purpose: To make the basketball player lights appear as if they are glowing in the dark, creating a captivating experience for users.

  • Effect: Enhances the visual impact of the products, aligning with Nightlights' brand aesthetic.

Informed by Competitive Analysis

  • Research: Conducted competitive analysis of sports websites for layout and user experience.

  • Insights: Leveraged insights from sport websites to optimize content structure and navigation.

Inspired by LED Websites

  • Research: Studied LED websites for their use colors and visual effects.

  • Application: Incorporated elements from LED websites to create an engaging and visually appealing website design.

4.Marketing Materials

Social Media Ads

Created visually appealing ads featuring images of the nightlights along with catchy taglines and a link to the website. These ads were tailored to engage NBA fans and were shared on platforms like Instagram, Facebook, and Twitter.

Influencer Collaborations

Partnered with influencers to create sponsored posts and videos showcasing the nightlights. Leveraged their reach to reach a broader audience.

Video Marketing

Produced promotional videos featuring the nightlights in action, highlighting their unique features and appeal to NBA fans. Shared these on YouTube and social media.

Results:

Website Traffic: Website traffic also saw a significant boost, with an increase in unique visitors, thanks to effective strategies and targeted marketing efforts.

Customer Feedback: Customer feedback was overwhelmingly positive. Users particularly appreciated the user-friendly design, easy checkout process, and the range of NBA player nightlights available.

Key Takeaways:

User-Centered Approach: This project reinforced the importance of a user-centered approach in design. Continuously gathering user feedback and making data-driven improvements was crucial to the project's success.

Adaptability: The ability to adapt to changing circumstances, whether in design or supply chain management, is a valuable skill in e-commerce.